Quiz

MARKET RESEARCH: What is the primary purpose of market research?

A. To eliminate labor unions

B. To negotiate terms of employment between employers and employees

C. To reduce employee wages

D. To allow employers to make decisions without employee input

CONSUMER BEHAVIOR: In consumer decision-making, which factor influences a buyer’s choice based on values, traditions, and social norms?

A. Employee’s personal expenses

B. Market competitiveness and job evaluation

C. Number of vacation days taken

D. Employee’s social status

ADVERTISING: Which advertising strategy relies on indirect promotion by integrating products into movies, TV shows, or social media content?

A. Direct response advertising

B. Comparative advertising

C. Product placement

D. Guerrilla marketing

-Simon Sinek

- Tom Fishburne

-Henry Ford